The Morton Arboretum has named Alicia LaVire as its Vice President of Marketing and Communications. In her new role, LaVire will be responsible for advancing and communicating the Arboretum’s mission to save and plant trees, building awareness and participation among its audiences, and further positioning the institution as a nonprofit leader in science and conservation in the Chicago area and internationally.
The Arboretum conducts scientific research to improve the health of trees, provides education programs and information services about trees and the environment, and displays plant collections for visitors to study and enjoy on its 1,700-acre site 25 miles west of Chicago in Lisle, Illinois.
LaVire comes to the Arboretum from the Shedd Aquarium in Chicago, where she was Senior Director of Marketing and Brand Management, and brings extensive experience in nonprofit marketing, brand management, and communications.
She has a Bachelor of Arts degree in communications, with emphasis in public relations and advertising, from Grand Valley State University. LaVire is a resident of Chicago.