THE MORTON ARBORETUM MAKES GROUPON HISTORY
THE MORTON ARBORETUM MAKES GROUPON HISTORY
The Fourth Most-Visited Public Garden Becomes the Cool Kid on Groupon
LISLE, IL (March 28, 2011) – The tree huggers at The Morton Arboretum dominated the online world this past weekend, selling 30,218 Groupon deals in a 3-day period, making it one of the top-selling Chicago Groupons ever.
“Today's families are looking for quality, nature-focused activities at a good value and that's exactly what The Morton Arboretum delivered with our $5 admission Groupon deal.” says Donna Biernadski, Vice President of Marketing at The Morton Arboretum, “It’s an excellent vehicle to introduce all we have to offer to new audiences.”
Grouponers and visitors alike seek to disconnect from mobile devices constantly demanding attention and reconnect with family and friends in the natural world. They crave the feeling of the sun shining down as they walk, run, hike, bike, meditate, and thousands of other activities, connecting them to a physical, instead of a virtual world. With 16 miles of nature trails and 9 miles of paved road, The Morton Arboretum offers a vast green space for those looking to get outside, unplug and be with trees.
"We're thrilled that the Morton Arboretum Groupon deal attracted so many new faces to the park," said Julie Mossler, spokesperson for Groupon. "It’s not uncommon for hundreds or even thousands of Chicagoans to buy the daily deal. But for a suburban deal to be in the top five highest-selling Chicago features…it was an unbeatable deal with a fantastic local business."
The one-acre Maze Garden stretches the legs and the mind. Visitors weave and wind through the giant hedges to find their way to the center. Right next to the maze is the award-winning, four-acre Children’s Garden that grows future environmental voices and feeds curious minds.
Each season visitors come to the grounds to see the buds of spring, the green of summer, the vibrant color of fall, and the quiet stillness of a snowy winter day. The Morton Arboretum welcomes close to 1 million visitors each year, making it the fourth most-visited public garden in the U.S.
The Morton Arboretum is also a leading scientific and educational institution with a mission to plant and protect trees. Top scientists, botanists and ecologists from around the world work to make the future bright, and very green.
The Morton Arboretum is an internationally recognized 1,700-acre outdoor museum with collections of 4,128 kinds of trees, shrubs, and other plants from around the world. The Arboretum's beautiful natural landscapes, gardens, research and education programs, and year-round family activities support its mission – the planting and conservation of trees and other plants for a greener, healthier, and more beautiful world. Conveniently located at I-88 and Rte. 53 in Lisle, Illinois, the Arboretum is open 7 days a week, 365 days a year, from 7 a.m. Central Time until sunset. The Children's Garden is open from 9:30 a.m. to 5 p.m., March through October, and 9:30 a.m. to 4 p.m., November through February. Visit Press Room at www.mortonarb.org, call to learn more.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
The Morton Arboretum gratefully acknowledges generous support from: Sara Lee Foundation; Harris Bank; Lisle Convention and Visitors Bureau, the featured hotel sponsor; the Illinois Arts Council; Whole Foods Markets; Navistar: Presenting Sponsor of the Children’s Garden; Edy's Ice Cream and Wente Family Estates: Featured Wine Sponsor of the Arboretum.
Media Contacts: Allison Phelps, (office) 630-719-5768, This e-mail address is being protected from spambots. You need JavaScript enabled to view it