LISLE, Ill. (MARCH 28, 2014)—The Morton Arboretum has released its first-ever mobile app, featuring an easy-to-navigate menu of options that includes a GPS-coordinated map pinpointing the Arboretum’s most popular points of interest. Also at visitors’ fingertips is information about the Arboretum’s events, exhibits and classes for all ages, as well as self-guided tours.
Highlighting various sites within the Arboretum, the tours available on the new app offer different experiences, from fun, educational spots for families and kids to a tour designed for birding enthusiasts. All tours include trail lengths and the time it takes to traverse them as well as a way for users to note when they’ve visited a point of interest. Tours currently available on the app include:
- Fun for Kids – A 1.1 mile long trek filled with fun locations for children
- Adventures in Birding – A 2 mile journey through marshes and woodlands
- Amazing Habitat Hike – Walk 6 miles of habitats protected within the Arboretum’s 1,700 acres
- West Side Wanderlust – Discover 2 miles of tranquil natural beauty
- Great Trees Trail – A 4 mile journey through towering trees
Visitors can unlock achievements by completing tours. All of the maps in the app are location-aware and let you find your exact location within the Arboretum at any time.
“With 16 miles of hiking trails and our award-winning Children’s Garden, there’s something here for everyone, and this new app offers visitors an easy, portable way to learn about the many scenic locations at the Arboretum,” said Mary Samerdyke, Manager of Interpretation at The Morton Arboretum.
Another key feature is the Member tab, where Arboretum members can enter their information, transforming their smartphone into a membership card that can be presented at the Gatehouse, in the Arboretum Store and at the Ginkgo Restaurant and Café.
Key to the development of this app is the use of technology that allows the app to be updated through the Arboretum’s Drupal content management system, which also powers its website. This innovation allows for easy enhancement of the news, maps, and tour information so they can be changed season by season. The Morton Arboretum’s app was developed by Breakthrough Technologies, from Evanston, Ill.
The Morton Arboretum app works on Apple iOS-enabled devices with cellular connectivity, including iPhones. To download the free app, visit the App Store.
About The Morton Arboretum
The Morton Arboretum is an internationally recognized outdoor tree museum on 1,700 acres. Plant collections, scientific research and education programs support the mission to plant and conserve trees and other plants for a greener, healthier and more beautiful world. Throughout natural landscapes are specialty gardens, 16 miles of trails and nine miles of roads. Other offerings include tree-focused events, activities and services for adults, children, professionals and communities. The Arboretum welcomes more than 800,000 visitors annually and serves 34,000 member households. Located 25 miles west of Chicago in Lisle, Illinois, the Arboretum is open daily 7 a.m. until sunset. Learn more at www.mortonarb.org.
About Breakthrough Technologies, LLC
Founded in 1998 by three Chicago-based senior software engineers, Breakthrough Technologies, LLC serves clients by creating innovative web, mobile and software solutions for complex problems. By collaborating with our clients and partners, Breakthrough Technologies combines emerging technologies with innovative thinking to empower organizations, facilitate communication and create positive change on a global scale.