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VISIT & explore

THE MORTON ARBORETUM RELAUNCHES ITS WEBSITE WITH NEW LOOK, IMPROVED USER EXPERIENCE

LISLE, IL. (November 13, 2013) – The Morton Arboretum released its updated website, featuring a new look and feel and improved functionality. Visitors will find it easier to locate the Arboretum’s most sought-after information, including events and tree and plant tips. Additionally, the site now features responsive design, which means the user can enjoy a full experience on a smart phone or tablet, as well as a desktop computer.

“The new site was designed with our online visitors in mind, and is largely search-based, which we know web users prefer,” said Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum. “With new menus, descriptions and a robust search tool, the updated site will make it easier and faster to find information on the Arboretum’s classes, events, camps or tree and plant tips.”

The new mortonarb.org is organized around five “channels”: Visit & Explore, Learn & Experience, Trees & Plants, Science & Conservation and Join & Support. Specific updates to the site include:

  • A new look and feel, offering a more comprehensive understanding of the Arboretum on the home page
  • New “mega-menus” which give users immediate, easy access to more pages, with fewer clicks
  • A new and improved calendar of events, searchable by audience, interest and date
  • An improved online Plant Guide, offering a better way to search the Arboretum’s tree and plant advice
  • The ability to easily search our education courses by program topic or specific interest.

 

The new site has been developed in partnership with Breakthrough Technologies of Evanston, Ill.  Visit www.mortonarb.org to see the site’s new features and look and feel.

About The Morton Arboretum

The Morton Arboretum is an internationally recognized outdoor tree museum on 1,700 acres. Plant collections, scientific research and education programs support the mission to plant and conserve trees and other plants for a greener, healthier and more beautiful world. Throughout natural landscapes are specialty gardens, 16 miles of trails and nine miles of roads. Other offerings include tree-focused events, activities and services for adults, children, professionals and communities. The Arboretum welcomes more than 800,000 visitors annually and serves 34,000 member households. Located 25 miles west of Chicago in Lisle, Illinois, the Arboretum is open daily 7 a.m. until sunset. Learn more at www.mortonarb.org.
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